2010

When a New Year comes it is time for goal setting. This year will be different.

SMART objectives

Everything we do must have a goal. Otherwise, what is the point in doing it? This article covers some criteria to help building better objectives.

The process

Bad clients, monotonous work and long hours can make you burn out to the point of not caring. It's not about the results, it's about the process; that makes me happy.

Marketing for web apps

Associated with manipulation, intrusive banners and spam, marketing on the web is frowned upon by programmers and designers. Unfortunately is like looking at love as prison rape. To graphical? Sorry...

Visitors and trust

Visitors come from three sources: referals, direct traffic and search engines. This audience segmentation is given for free and the website owner must learn to profit from it.

Better

No artificial boundaries should be set in reaching professionalism and eficiency. The "it's not my job" syndrome is the plague that should not affect our proffesion. Not when writing css, not ever!

Two types of designers

In my view there are two types of design for the web: graphic design and interaction design. Each requires a set of skills to master, and each shine for certain type of projects. The internet needs the third kind: the web designer

New design, new direction

I decided to give this website a new direction. New design, new code, new hosting. I explore why this change was somehow rushed, and why the result gives me great satisfaction.