Indaco Econ
- Design
- Front-end development
- Logo design
Indaco Econ is an accounting software tuned for Romanian Bureaucracy targeted to small businesses.
Conversion oriented design
By making a bold statement—“The number 1 accounting software”—and emphasizing the trial download and license purchase, the redesign was a hit. The conversion from visitor to buyer grew with 18%.
The order wizard
Another influential factor of the success of the design was the order wizard. A clear, intuitive approach that eased the dreaded process of filling forms.